Halley Knigge (Griffin)

Write. Share. Communicate.

What’s your personal social media policy?

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Every brand on social media has a policy, guidelines, best practices for use. Whether or not you’ve thought about it or spent any time trying to cultivate it, the power of the Internet means your name is your personal brand. Shouldn’t you have your own personal social media policy to go along with it?

Think about your Facebook profile, your Twitter feed. Do a Google search for your name. What comes up? If a stranger perused your Facebook feed, what would be their takeaway? Are you a crazy cat lady? A drunken college student? A young professional who can’t be bothered to spell things properly in his or her Facebook statuses? A whiner?

I go into every new situation, be it a job interview, a blind date (that’s a story for another time) or a presentation assuming that at least one person in the room has looked me up on the Internet. With that in mind, I am very, very deliberate about what I put on the Internet.

I often advise people to think carefully about their own, personal code of conduct for the Internet. It doesn’t have to be formal, you don’t even have to write it anywhere, but it’s important to think about the image you want to present. If you’re fine with your personal brand being “meth head,” more power to you – as long as it’s a conscious choice on your part.

I’m a young professional working in social media. As a personal rule, I only share things that are funny or informative. I never use profanity. (With the exception of “badass.” Because part of my personal brand is reminding the world that I am one.) I try to post as much thoughtful commentary on social media, journalism and my region as I can – these are the three areas in which I try to cultivate myself as an expert.

That said, I don’t try to hide my personality. You can talk about your life, your hobbies, even your weekend visit to your local brewery while presenting yourself as a person somebody in the world wouldn’t mind hiring one day. But I do think twice before posting anything, sometimes even reading a status aloud to my husband before hitting post, to make sure it sounds self-deprecatingly funny rather than whiny-depressing.

I think carefully before each post about whether I want it to be public, or friends-only. Just as I do for the brands I manage, I think about how engaging an update is, whether it will play well with my audience (aka my friends and followers).

I'll admit I was skeptical at first, but I'm afraid @bylindsaycohen totally called this one. Especially once homegirl turned up in my favorite gold granny shirt. #mydopplegangermarriedajonasbrother

think hope if you were to look at my personal Facebook profile or Twitter feed, you’d see a badass, independent woman, who is clever and funny, passionate about social media and journalism, who really loves her city and sometimes posts goofy things about her dogs and husband, sequined clothing and celebrity doppelgängers.

I think hope you’d never guess how carefully I vet the content that I publish, that you’d just assume that I’m brilliant and witty with impeccable spelling – because that’s the personal brand I’m trying to curate.

So what’s yours?

Author: Halley (Griffin) Knigge

Storyteller and adventurer with a focus on new and social media. Ten years of award-winning writing and editing experience, eight years working professionally to share compelling stories through brand journalism, three years as an airline spokesperson, two years as a Tacoma Arts Commissioner and 30+ years of learning something new every day.

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