Halley Knigge (Griffin)

Write. Share. Communicate.


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What can I say? I’m officially addicted to video-sharing app Vine from Twitter. The posts are short (6 seconds maximum) and sweet, with gif-like qualities, and are oh-so-fun to create.

It took me a few weeks to warm up. I tested the waters with conservative, 6-second clips of chronological video on my personal (so many puppy videos) and professional (clips of events, “inside the operating room” sneak peeks and special visitors) accounts, before I really started to understand just how creative a 6-second, uneditable video app can force you to be.

But don’t just take my word for it – the Tribeca Film Festival is calling for entries for a “six-second film festival” just for Vines. Entries are due by April 7, 2013 at 11:59 p.m. ET.

What do you think? Have you used Vine to create personal or brand mini-videos?

A few inspirations:

Brand: Saks Fifth Avenue is doing a fabulous job jumping into Vine. They post tours of the makeup department, fashion trends, and best of all, outfit creation from start to finish. Check them out here: Saks Fifth Avenue on SeeVine.com.

Individual: my creative friend Hillary’s kooky story Vines will knock your socks off. From 6-second heists, to an office worker’s slow incapacitation by computer cables, I’ve been impressed again and again with her posts. Check them out here: Fritz is Fine on SeeVine.com.

Author: Halley (Griffin) Knigge

Storyteller and adventurer with a focus on new and social media. Ten years of award-winning writing and editing experience, eight years working professionally to share compelling stories through brand journalism, three years as an airline spokesperson, two years as a Tacoma Arts Commissioner and 30+ years of learning something new every day.

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