Halley Knigge (Griffin)

Write. Share. Communicate.

You are not a guru

Leave a comment

Hey, you. Yeah, you. With the 304 Twitter followers, and the word “strategist” in your bio.

I’m sorry to be the one to break this to you. I’m sure you were really great when you helped your aunt adjust her privacy settings on Facebook. But writing it in your Twitter bio doesn’t make it true.

You are not a guru.

Not a guru.

Not a guru.

Or a ninja. Or a whiz kid. Or a maven. Are you a Hindu spiritual leader? Did Master Splinter teach you martial arts? I didn’t think so.

It’s really great that you have both personal and professional social media experience. It’s pretty cool that you are 24 years old. I’m sure you’re all over Instagram trends, and are REALLY FAST at Tweeting from your smart phone. Maybe you’ve even had administrator privileges on a Facebook page or two.

But it’s time for you to pipe down. Facebook’s been around for nearly 10 years now. This is no longer a game reserved for the young. In a world where Dr. Ruth is killing it on Twitter, you can no longer slap “guru,” “expert” or “master,” and hope that will be enough to land you a job in a field that people are still trying to understand.

You want a job? Put your money where your mouth is. (And for the love of social, edit your Twitter bio!)

Advertisements

Author: Halley (Griffin) Knigge

I make blog.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s