Halley Knigge (Griffin)

Write. Share. Communicate.

You are not a guru

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Hey, you. Yeah, you. With the 304 Twitter followers, and the word “strategist” in your bio.

I’m sorry to be the one to break this to you. I’m sure you were really great when you helped your aunt adjust her privacy settings on Facebook. But writing it in your Twitter bio doesn’t make it true.

You are not a guru.

Not a guru.

Not a guru.

Or a ninja. Or a whiz kid. Or a maven. Are you a Hindu spiritual leader? Did Master Splinter teach you martial arts? I didn’t think so.

It’s really great that you have both personal and professional social media experience. It’s pretty cool that you are 24 years old. I’m sure you’re all over Instagram trends, and are REALLY FAST at Tweeting from your smart phone. Maybe you’ve even had administrator privileges on a Facebook page or two.

But it’s time for you to pipe down. Facebook’s been around for nearly 10 years now. This is no longer a game reserved for the young. In a world where Dr. Ruth is killing it on Twitter, you can no longer slap “guru,” “expert” or “master,” and hope that will be enough to land you a job in a field that people are still trying to understand.

You want a job? Put your money where your mouth is. (And for the love of social, edit your Twitter bio!)

Author: Halley (Griffin) Knigge

Storyteller and adventurer with a focus on new and social media. Ten years of award-winning writing and editing experience, eight years working professionally to share compelling stories through brand journalism, three years as an airline spokesperson, two years as a Tacoma Arts Commissioner and 30+ years of learning something new every day.

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